Brief description: Official Online program focused on the transformation of communication by digital technologies and globalization. It offers a solid foundation in traditional communication and special emphasis on new forms of digital communication (e.g., content creation for platforms like YouTube and TikTok, social media strategies). The educational model is practical, integrates the latest IT trends, is based on constructivism, and uses active methodologies such as project-based learning, preparing students for current job market demands. Direct acces to official Masters Degrees (EQF7)
Semester 1: Applied Digital Technologies (WE01) Theories and History of Communication (FCO01) Visual Communication and Graphic Design (FCO05)
Semester 2: Social Networks (WE02) Traditional Media and Journalism (FC003) Digital Content Creation (CDI01)
Semester 3: Applied Artificial Intelligence (WE03) Marketing and Advertising (COM01) Strategic Communication Planning (CES04)
Semester 4: Psychology of Communication and Persuasion (CPS01) Storytelling and Digital Narrative (CD102) Communication and Marketing on Emerging Platforms (CD103)
Semester 5: Corporate and Institutional Communication (CES01) Information Sources and Evidence-Based Communication (FCO04) Communication Ethics and Legal Frameworks (FCO02)
Semester 6: Comprises the Final Bachelor’s Thesis (10 ECTS) and 20 ECTS of optional subjects, to be chosen from: Public Relations and Crisis Management (CES02) (10 ECTS) Political Communication and Public Opinion (CES03) (10 ECTS) Oratory and Effective Presentations (FC006) (10 ECTS) Project Management (EMP01) (10 ECTS) External Internships (PE) (10 or 20 ECTS)
